3 Ways To Get Big Results From Your Medical Practice Marketing
As you perfect the patient marketing systems in your practice, and you get busier and busier, this is when it’s easy for your patients to start to feel like a “number”.
The last thing you want your patient to feel is like they’re showing up to a public walk-in facility that doesn’t care squat about the patients in the waiting room. You know – the ones that basically feel like the emergency room waiting area at a poorly run county hospital.
It’s a given that you have to provide your patients with a consistent medical marketing message or better yet, patient experience that starts from first contact, all the way through the time they walk out the door after an office visit, procedure or surgery.
But how can you take it a step further, and really “humanize” your practice?
If you have a busy practice, the reality is, most patients only get a little face time with you, so it’s imperative your medical marketing systems, processes and staff can help to personalize the service for your patients.
So what does it mean to humanize your practice?
The whole key here is building the relationship & connection with your patients. They don’t want to be another number waiting in line at the meat market.
I was recently working on chiropractic marketing strategies for a chiropractic clinic in Dallas. He had just purchased the practice which had a large, but very neglected patient base. The immediate recommendation was to quickly re-connect with them to rebuild the trust. Following are some of the medical marketing strategies I recommended:
3 Ways To Humanize Your Practice:
1. Create A Blog For Your Practice: More and more physicians and chiropractors are seeing the benefit of blogging as a doctor marketing strategy, but many are still missing the boat because they just don’t know what to write about, let alone, find the time to do it. The purpose of your medical marketing blog should be to show the personality of your practice, not overeducate. Showcase a staff member each month, highlight a patient success story, talk about any funny things that have happened to you. This should be 80% of your practice marketing blog content, with the remaining 20% info about your practice, procedures you do, any practice marketing promotions you’re offering that month.
2. Monthly Email Newsletter: The practice marketing strategy is the same here as the blog – you’re just compiling more information into one monthly email newsletter. This is easy to do, essentially free, and most importantly helps to remind your patients that you are their doctor!
3. Monthly Snail Mail Newsletter: This is the most overlooked practice marketing strategy, yet one of the most powerful strategies you can use in your practice; not only to keep the existing patients you have happy, but to also generate tons of new patients. Why? Again, the same concept of the 2 strategies above, but better. When your patients see you’ve taken the time to print a great looking newsletter each month, with good content they enjoy receiving, it is one of the best ways for them to remain connected to you. Which creates the personal connection with your practice.
Furthermore, the benefit to you is, your patients stay, and just as important, they will refer many, many new patients to your practice. Initiate all 3 of these practice marketing strategies consistently, and you’ll be well on your way to joining the “special forces” of the most successful practices in the country.
By the way, this is something your medical practice manager could easily handle for you each month without you ever having to lift a finger.
If you want to learn how you can have all of this medical practice marketing done for you, giving you much more leverage, CLICK HERE to get my FREE REPORT: How To Avoid The Practice Death Sentence.
