Free Doctor Marketing Articles!
What are you “selling” your patients?
HINT: It’s not good quality medical care.
All too often we as business owners have tunnel vision, and just assume we know what our customers or patients “want”. It may come as a big surprise, but your patients aren’t really coming to you for good quality medical care. In fact, most consumers really aren’t “buying” the physical product or the defined service at all. I know what you’re thinking…”Of course my patients come to me for the best care!” Well, Yes. Kind of. READ MORE…
3 Ways To Get Big Results From Your Medical Practice Marketing
As you perfect the patient marketing systems in your practice, and you get busier and busier, this is when it’s easy for your patients to start to feel like a “number”. The last thing you want your patient to feel is like they’re showing up to a public walk-in facility that doesn’t care squat about the patients in the waiting room. You know – the ones that basically feel like the emergency room waiting area at a poorly run county hospital. It’s a given that you have to provide your patients with a consistent medical marketing message or better yet, patient experience that starts from first contact, all the way through the time they walk out the door after an office visit, procedure or surgery. READ MORE…
Drive A Massive Number Of New Patients To Your Practice With This 1 Simple Strategy
At our house every Halloween, it never fails. We literally have a line of kids from the front door all the way out to the sidewalk waiting for their “Trick or Treat”. It’s an absolute blast and a fun holiday when you have twin 7 year old girls. If you see it , it really is amazing, however it’s not very different at several other houses in our neighborhood. We happen to live in a neighborhood with a lot of kids and also get bombarded with the kids from the surrounding neighborhoods, so there’s no special reason the kids line up at our house instead of some of the others. Yet, there are many other houses that hardly get any trick or treaters.
As I said, there’s no special reason, but there is a reason nonetheless. The reason is this:
We let it be known, that we are open for business! We have the house lights on, inside and out, we have decorations in the yard, and we sit on the front porch with big buckets of candy. You’re probably saying to yourself, “This sounds fun and all, but what does this have to do with getting patients to my practice, and medical practice marketing strategies”??? The answer: EVERYTHING. READ MORE…
How Are You Capturing Patient Referrals In Your Practice?
One of the key things that will prevent you from going to the next level in your practice is not having an automatic patient referral generation system in place. My clients range from relatively new practices to well-established practices, and this piece is crucial for both. For the new medical practice, it’s absolutely critical for survival & is simply not an option. For the established medical practice, it’s essential in order for you to take your practice to the next level, and to protect your patients from the increasing competition. READ MORE…
