Drive A Massive Number Of Patients To Your Practice With 1 Simple Strategy
At our house every Halloween, it never fails. We literally have a line of kids from the front door all the way out to the sidewalk waiting for their “Trick or Treat”. It’s an absolute blast and a fun holiday when you have twin 7 year old girls.
If you see it , it really is amazing, however it’s not very different at several other houses in our neighborhood. We happen to live in a neighborhood with a lot of kids and also get bombarded with the kids from the surrounding neighborhoods, so there’s no special reason the kids line up at our house instead of some of the others. Yet, there are many other houses that hardly get any trick or treaters.
As I said, there’s no special reason, but there is a reason nonetheless. The reason is this:
We let it be known, that we are open for business! We have the house lights on, inside and out, we have decorations in the yard, and we sit on the front porch with big buckets of candy.
You’re probably saying to yourself, “This sounds fun and all, but what does this have to do with getting patients to my practice, and medical practice marketing strategies”???
The answer: EVERYTHING.
As a practice owner / business owner, you get tunnel vision. You get complacent after time, even if you’re not satisfied with your practice. In fact just today, I met with the executive of a group that manages over 450 physicians in all specialties, but mostly primary care.
I asked him, “What are you doing right now to drive patients through the door”. His answer was interesting. He said, “We don’t have to do any medical practice marketing right now. It’s the peak of the flu season and our practices are overloaded with patients. However, the Summer months were pretty slow”.
He continued to talk about the seasonal fluctuation of patients, which also means what to the doctor?
Fluctuating patient volume equals fluctuating income.
So here’s a simple medical marketing strategy that, when done properly, will keep your patient flow steady week in and week out, having the same result on your income.
Targeted Direct Mail.
When done properly, a strategic and ongoing direct mail campaign to market your medical practice will consistently drive new patients into your practice week in and week out. It is one of the cheapest, and easiest forms of media to use that can generate fantastic results.
It’s an extremely effective way to let targeted patients know that you’re open for business – that your lights are on.
Most doctors, chiropractors, and dentists overlook this medical practice marketing strategy, or attempt to execute it without proper planning. Your practice is just like any other business. If your “customers” don’t know you’re there, they won’t be coming to your practice.
Now on the contrary, if a direct mail campaign is done improperly, with no plan or practice marketing strategy in place, the incorrect message, improper systems to handle and track the calls, you’ll get zilcho.
If you’ve not yet received my report on how to use this strategy and many others to propel your practice, click here to get the FREE REPORT: How To Avoid The Practice Death Sentence.
