Client Profile: North American Spine on Fox News

Dr. Rothstein of North American Spine & patient Lyle R. being interviewed on the nationally televised Fox & Friends morning show this week.
This is a spine practice that is doing all the right things when it comes to medical marketing. To learn more about medical marketing strategies that work, get my FREE REPORT HERE.

Through a [...]

Do Your Patients Get What You Promise?

A few weeks ago I wrote a blog post entitled: What Are You Selling Your Patients…talking about providing the best”patient experience” possible. After talking to a friend of mine this past week, it reminded me that I need to add another important comment about that.

My friend Matt, has some back injuries and had called me knowing one of my clients, NorthAmericanSpine.com has pioneered an incredible procedure that might be able to help him. When we talked, I gave him some information, and also suggested he call some other surgeons to find out about other procedures to ultimately determine the best possible solution for him.

Dr. Jon Paley talks about his success with High Performance Medical Marketing

“My name is Jonathan Paley. I’m an orthopedic surgeon who practices in Dayton, Ohio. For the last 17 years I’ve been in private, solo practice here in the Dayton area. Sometimes it’s difficult when competing against the larger groups to get new patient consults. Adam Arnette has done a fantastic job with marketing my practice through his High Performance Medical Marketing program.

I encourage anyone who is seriously wanting to compete in the difficult medical markets…

A Strategy Guaranteed To Drive So Many Patients Through Your Door, It’s…SCARY!

At our house every Halloween, it never fails. We literally have a line of kids from the front door all the way out to the sidewalk waiting for their “Trick or Treat”. It’s an absolute blast and a fun holiday when you have twin 7 year old girls.

If you see it , it really is amazing, however it’s not very different at several other houses in our neighborhood. We happen to live in a neighborhood with a lot of kids and also get bombarded with the kids from the surrounding neighborhoods, so there’s no special reason the kids line up at our house instead of some of the others. Yet, there are many other houses that hardly get any trick or treaters, but…

How Are You Capturing Referrals In Your Practice?

One of the key things that will prevent you from going to the next level in your practice is not having an automatic referral generation system in place.

My clients range from relatively new practices to well-established practices, and this piece is crucial for both. For the young practice, it’s absolutely critical for survival & is simply not an option.

For the established practice, it’s essential in order for you to take your practice to the next level, and to protect your patients from the increasing competition.

One of my clients has been in practice for 18 years, and has a huge referral base. He’s a great doctor, yes, but let’s face it…

How Can You Control The Uncontrollable In Your Practice?

The video below is an interview of an OB-GYN in New York who’s practice is being eaten alive by the cost of malpractice insurance. There’s no doubt this is a sensitive subject for doctors across the country, but this post isn’t really to talk about how to lower malpractice costs…

Are You Overcomplicating Your Practice Marketing Efforts?

Most of the practices I work with were doing very little marketing before they met me. However, every now and then I come across a practice that’s spending a lot of time attempting overly complicated marketing tasks, or trying to be clever.

Every now & then this works, but most of the time it backfires, especially if not part of a well-conceived overall strategy.

Here’s a prime example of when trying to be clever or overcomplicating things just doesn’t work:

3 Ways To “Humanize” Your Practice

As you perfect the systems in your practice, and your practice gets busier and busier, this it’s easy for patients to start to feel like a “number”.
The last thing you want your patient to feel is like they’re showing up to a public walk-in facility that doesn’t care squat about the patients in the waiting [...]

How Are You Going To Handle A 21% Fee Cut In Your Practice?

With a crazy week in politics – mainly the Massachusetts senate race, it appears doctors are a bit antsy that Congress won’t do anything to prevent the massive Medicare fee cut coming in March (see the article here at Beckers ASC Review).

So with that big negative hanging out there as a possibility, how do you plan to cope with it in your practice? Those with a large mix of Medicare patients obviously have the most to worry about, but this type of legislation at some point will affect most practices. So there’s no better time to make sure you’re doing all you can to solidify the future of your practice, which means first starting with the patients you already have.

Here are 3 simple things you can do now to combat this legislation, and help fortify yourself against the laws trying to take away your livelihood.

1. Start An Ongoing Patient Follow Up Campaign

The easiest way to do this is through an email campaign. The goal with this is to give consistent updates to your patients about your practice and what you offer. It also encourages ‘Top Of Mind Awareness”, which makes sure when it’s time they’re coming back instead of going to your competition.

2. Mail A Monthly Newsletter To ALL Patients

If you’re not already using my Done For You, High Performance Patient Attraction Newsletter™(or a good monthly patient newsletter) you’re missing the boat, and same goes for my High Performance Automatic Referral System™ (you can sign up at www.DoctorMarketingSuccess.com). These are publications your patients & referral sources will enjoy receiving, and it constantly keeps them up to date on your practice, and again, Top Of Mind Awareness.

3. Holiday Communication With Your Patients

The major holidays can be taken care of in you Newsletter, but why not mail out a couple of Holiday greetings each year on holidays your competition isn’t acknowledging. For instance Valentine’s Day or St. Patrick’s Day. I guarantee your competition is not doing this—and it’s another easy & cheap way to promote your practice, while keeping your patients “in the family”.

Taking steps to cement the existing patient relationships you already have is one of the most important things you can do for the future of your practice. You’ll be amazed at how just these 3 simple actions will bring in hoards of new patients if properly executed.

If you’ve not read my FREE REPORT, that goes into extensive detail on how to do this in your practice, get it HERE RIGHT NOW.

Until next time,

Adam

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How Many Days Until Your Patients Can See You?

Recently I woke up with a miserable sinus infection and knew I needed to get to my doctor immediately. I called right when his office opened, let them know the problem, and the polite scheduler let me know the first available appointment was in about a week! Not good when you’re sick, and can be even worse when you’re in pain.

There was a survey done this year on physician wait times across the country (Merrit Hawkins & Assoc 2009 Survey of Physician Appointment Wait Times). I was frankly amazed (even shocked) at how long the wait times were for the different regions…

Confirmed: Patients Are Spending Less On Healthcare

This is something I’ve been talking about for awhile, and in detail in my free report: How To Avoid The Practice Death Sentence, and the latest report by Health Affairs shows that healthcare spending in 2008 rose at the slowest pace in 28 years (see the full article HERE in Becker’s ASC Review).

So, as a physician, what to do?

Well, many will cut back on their practice “expenses” like marketing to compensate for the decrease in revenue. Which, of course, directly correlates to a decrease in income. Those of you that do what I teach, will see the massive opportunity here, and jump at the chance to drive the stake through the heart of your competition!

I obviously mean no harm here to any practice, and wish all of them success. The reality is, that your practice is just like any other business, so…

Is Your Practice Marketing Budget A Cost Center?

Talking with an orthopedic client today, he told me about a crazy, but all too common conversation he had recently with another orthopedic surgeon.

His colleague was telling him how their group practice was just getting killed in this “recession”. He went on to say that they were cutting back on marketing expenses and other “costs” in their practice so they could deal with their business dropping off.

That may seem like the intuitive thing to do when things get tough, bit in fact it’s the absolute worst thing you can do…

What are you “selling” your patients? HINT: It’s not good quality medical care.

All too often we as business owners have tunnel vision, and just assume we know what our customers or patients “want”.  It may come as a big surprise, but your patients aren’t really coming to you for good quality medical care.  In fact, most consumers really aren’t “buying” the physical product or the defined service [...]

Does America Actually Spend Enough On Healthcare?

Below is the link to an article in the Wall Street Journal discussing this issue.  I think there are some very interesting points to consider…
Here’s the link:
Does America Spend Enough On Healthcare?

3 Top Rules For Marketing Accountability In Your Practice

One of the biggest sins in practice marketing is not being able to answer yes to the following question:
Is There Financial Accountability For ALL Of The Marketing In Your Practice?
Following are 3 of my top rules to make sure your answer to this question is a resounding, “Yes!”:
Rule #1: Don’t Ever Spend Without A Plan
The [...]

Client Testimonial: NorthAmericanSpine.com

“Adam’s strategies have had a significant impact on our company growth”.

What Part of Your Practice Is Broken?

As a practitioner you are most likely deeply immersed in your day to day activities of seeing patients, performing surgery & making rounds. You’ve endured years of training to provide your patients with the best care possible as well as a great patient experience, however the patient’s experience with your practice starts LONG before [...]

How To Avoid The Practice Death Sentence